PUREST

Una elección cosmética consciente

From the sweetest technology, the purest formulas for professional results and performance. A professional hair-care line with green formulas boosted with the glico-cosmetic technology. Naturality of the ingredients, vegan-friendly formulas and packaging sustainability make PUREST a conscious cosm-ethic choice that responding to every specific need, lends deep hydration, balance and shine.

Skin micro-biome purifying and rebalancing products with inulin derived from chicory. Suitable for mixed skin that tends to have sebum-regulation unbalances.

Volumizing and toning products with Agar. For fine, limp hair and volume effect stylings.

Emollient and nourishing products with beta-glucans. Suitable for dehydrated skin and medium-thick dry, dull hair

Reinforcing and stimulating products with N-acetylglucosamine. It acts as adjuvant in densifying treatments

Elasticizing and hydrating products with erythritol and sorbitol. For natural or permed curly hair always disciplined and defined after a natural effect drying

Color protective, shining, and anti-fading spray with carrageenan. For colored hair between a coloring treatment and the next

Restructuring and shining mask for hair lengths with mannose and isomalt. For hair damaged by environmental, chemical agents, and mechanical stress

Disciplining and silkening cream, with cellulose and hyaluronic acid. For medium-thick frizzy or unruly hair and straight styles worked out with brush or flat iron

Purest has boosted its green formulas with the glico-cosmetic technology to obtain immediate and visible efficacy. Sugar chemistry (mono - disaccharides), matched together or combined at a molecular level with proteins, maintains hair perfectly hydrated and increases hair quality and scalp health.

If we think about respect for the Planet, we cannot forget all the living beings that inhabit it.

Creating Purest line, we wanted our formulas, such as our packing, to be free from animal-origin ingredients and glues. Of course Purest products are cruelty-free and not tested on animals.

In our laboratory, we have developed green formulas that guarantee maximum skin tolerability and respect for the Planet. We have declared on each product the % that make the difference.

Up to 97% natural origin ingredients. We have activated each product with two different kinds of upgrading boosters:

1) A personalized blend of essential oils that substitute synthetic fragrances and are, at the same time, active ingredients.

2) The last generation of glico-cosmetic technology that provides the specific, functional, active ingredients in each line. The ingredients increase the professional efficacy of every single product with regard to the goal to be achieved.

Purest looks forward to a greener future and sustainable development. We have made rigorous choices also on our packaging to make our products environmentally friendly. Our commitment to numbers: from 50% to 100% - the percentage of recycled plastic contained in our packaging, 40% + 15% - the paper used in our cases and our communication is made of 40% recycled paper and 15% upcycled paper from agro- industrial waste, 100% - is the recyclability percentage of glass, > 50% - plastic saving in our tube caps (plasticless approach), 14 - the number of our products in the range. All products are combinable among each other to have all necessary treatments avoiding over-packaging and double or useless references.

LifeGate PlasticLess®

OUR PROJECT TO HAVE A CLEAN AND PURE SEA AGAIN.

Screen Purest is LifeGate PlasticLess® partner for 2023-2024. In detail, our environmental commitment is to free and preserve seas from pollution due to plastic materials. Thanks to the sponsorship of a Seabin device for plastic collection in Pescara Harbour, Purest contributes with a concrete gesture to reducing plastic and microplastic waste pollution in one of our Italian seas. The Seabin is a collection bin that floats in water and can capture over 500 kg of debris a year, including microplastics. A local environmental supporting project for our homeland that wants to be also a global message of care for man, the aquatic life forms, and the Planet’s health.

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